Viamedia Geo-Graph · Prepared for COTY and Zenith · Back half of FY27

Follow the Routine

Budget

of beauty-location cells live nationwide

Weekly flighting

Proposed next step

A spring test for Sally Hansen and CoverGirl

Markets

New York and North Jersey, Houston, Los Angeles, Atlanta and Chicago, chosen for beauty-location density and the Hispanic skew.

Window

March 1 through Mother's Day on May 9, covering spring launches, prom and the start of wedding season.

Measure

Video completion, attention and store-visit lift by area, against matched areas that don't run.

Budget

$100K to read the three layers, or $250K to scale the strongest layer into summer.

Viamedia Geo-Graph · Daniel, Viamedia